Apple today shared a funny new ad that focuses on the Double Tap feature available on the Apple Watch. In the spot, a man catches a giant fish and while he attempts to wrangle it, he is able to use Double Tap to trigger the Apple Watch to take a photo on a connected iPhone.

The Apple Watch has a dedicated Camera Remote app, and when opened, it activates the camera on the ‌iPhone‌. Focusing can be done with a tap on the display, and an image can be captured with either the timer button in the Apple Watch app or the Double Tap gesture.

Double Tap is available on the Apple Watch Series 9 and the Apple Watch Ultra 2. It allows several Apple Watch functions to be activated with one hand by tapping a thumb and index finger together twice. The feature uses sensors in the Apple Watch to detect minute movements and blood flow to recognize the gesture.

Apple will likely use this short ad on its social media networks and YouTube.

Popular Stories

10 Reasons to Wait for Next Year’s iPhone 17

Apple’s iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple’s 2025 smartphone lineup. If you plan to skip…

iOS 18 Beta Available Next Week With These 25 New Features Expected

iOS 18 is just days away, with Apple set to unveil the software update during its WWDC keynote on June 10. Many new features and changes are expected for the iPhone, with more details outlined in our rumor recap below. The first beta of iOS 18 should be made available to members of the Apple Developer Program immediately after the WWDC keynote, and a public beta will likely follow in July….

New: ‘Apple Intelligence’ AI Service for iOS 18 Will Have These Features

Apple will announce its new AI feature set for Apple devices at WWDC on June 10, and Bloomberg’s Mark Gurman reports that it will be officially called “Apple Intelligence.” The AI capabilities will be coming to iOS 18, iPadOS 18, and macOS 15. The features will be opt-in, meaning Apple won’t make users adopt them if they don’t want to. The processing requirements of AI will mean that…

iOS 18 Will Let You Lock Apps Behind Face ID, Sources Say

iOS 18 will offer a new security feature that allows users to lock individual apps, according to multiple sources familiar with the matter. This feature will give users the option to lock built-in iPhone apps like Mail, Messages, Notes, Phone, Photos, Safari, Settings, and more, providing an extra layer of privacy and security. Unlocking an app would require Face ID authentication, and it is …